Finch Labs
Finch · from Finch Labs

Every test makes the next one better.

Fifty variations deep and the learnings live in nobody's head. Finch has studied every ad in your Meta account, knows who each one wins with, and turns every test into a playbook you keep.

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The product

A strategist, not a dashboard.

Finch proposes the personas actually buying from you, and you confirm them. It shows which ads win with which persona, and explains why. When an ad fatigues, it says so before you scale into it, then drafts the next angle and the scripts to test.

Ask Finch

Bring it the question you'd bring a strategist.

You asked

Why did the gift-set ads die in March?

Finch

Fatigue in one persona, not the creative.

  • Gift-buyers' CTR fell 41% in week three.
  • Home-refresh buyers held at 2.1% the whole run.
  • The hook wore out. The offer didn't.
  • Next angle for gift-buyers drafted. Three scripts attached.

Read from your Meta account. Nothing changes unless you approve it.

Illustrative conversation. Your ads, your personas.

What changes

Tests that compound.

You stop killing winners.

Kill and scale calls come with evidence: who the ad actually works for, whether fatigue is real, and what the next test should be.

Every test teaches.

The learnings stop living in the account and start living in a playbook: personas, angles, hooks, and what each one has earned.

Why you can believe it

It proposes. You decide.

Proposes, never publishes.

Finch drafts the move: the angle, the scripts, the budget question. Nothing reaches your ad account unless you ship it.

Honest about scope.

Finch reads your Meta account today. It says so, rather than pretending to see everything.

Also from Finch Labs

Galton, the statistical engine: what your spend actually drove, past what the platforms claim. See Galton →

Status

Currently in closed beta.

We onboard hand-invited brands and agencies, a few at a time, and we work the first weeks with you. If you want one of the seats, write to us.

hello@finchlabs.ai →