Finch Labs
Creative strategy · Honest measurement

Advertising evolution
for Shopify operators.

The strategist and the statistician your growth team is missing.

Finch

Which ads win, with which buyers, and why. Then the next angle, drafted before the current one fades.

Galton

Where the next ad dollar should go: which channel, which products, and how to grow strategically through recommendations backed by your own numbers.

Request a demo → See the products
The problem

Creative you can't read.
Numbers you can't trust.

Two traps, and most operators are in both.

Your creative is hit or miss.

You run tests. Some ads win. Others tank. You can't tell why, or who they won with. Every kill call is a coin flip. Two months and fifty variations later, the learnings are in the account somewhere. Nobody wrote them down.

Your numbers are lying to you.

Meta says it drove $10K. Google says $8K. Actual revenue: $11K. Every platform grades its own homework. Everyone passes, but the cash in your account says otherwise. Then you spend $1,000s/mo on attribution platforms that only give you directional reads, and leave you with the same questions you started with.

Two products

Pick your superpower.

Finch

Research & creative strategy.

  • Finch has studied every ad in your Meta account.
  • It has scoured Reddit and other platforms for your customers' pain points and objectives.
  • It knows which ads win with which buyers, and why.
  • It calls fatigue before you scale into it, then drafts the next angle and the scripts to test.

Finch is your creative strategist, working for you 24/7, learning and improving every second of it.

See Finch → Galton

Honest measurement.

Honest measurement for operators spending $20k a month or more on paid. Galton answers the questions that decide your budget:

  • What you can afford to pay for a new customer.
  • When a cohort pays you back, and how your customer base is evolving.
  • Which products to promote and pay attention to.
  • What each channel actually contributes.

Answered on contribution margin, not revenue, and labeled with how far the evidence goes.

See Galton →
For who

Who this is for.

D2C brands

You spend real money on paid ads every day. You even spend $1,000s/mo on attribution platforms that leave you with the same questions. Finch keeps the creative sharp. Galton tells you how to invest your budget wisely.

Agencies

You run creative & paid for a roster of brands. White-label the whole platform, keep every account isolated, and walk into client calls with answers & recommendations instead of dashboards & unanswered questions. For agencies →

Customization

Built around your business.

Old SaaS platforms are one size fits all. You bend your business to fit the software, and the parts that make you different get flattened out. We work the other way. There is a base, and we customize it to how your business actually runs: your margins, your catalog, your channels, your buying cycle.

Status

Currently in closed beta.

We onboard hand-invited brands and agencies, a few at a time, and we work the first weeks with you. If you want one of the seats, write to us.

hello@finchlabs.ai →