The retainer squeeze.
When the work looks replaceable, the retainer gets renegotiated. Judgment is the part that doesn't compress.
Your clients ask what's working.
Answer with evidence.
AI is eating the execution work. Media buying, reporting, creative production: all cheaper every quarter, and your clients know it. What they'll keep paying for is judgment they can verify.
The work is commoditizing.
The judgment isn't.
The trust problem.
Clients don't leave over CPMs. They leave when they stop believing the numbers. If your reporting comes from the platforms' own dashboards, you're defending numbers you don't trust either.
Your name on the login.
Our engine underneath. Every client isolated, and a measurement practice you did not have to staff.
Your brand on everything.
White-label login, dashboards, reads. Clients see your name and your work. Finch Labs stays invisible.
One login, every client.
Per-account integrations, analytics, and experiments, fully isolated. Nothing aggregates across clients, ever.
A measurement practice without the headcount.
MMM, incrementality, holdout design, nightly reads. The data science team a retainer can't fund, on every account. And for creative accounts, Finch drafts the angles and scripts your strategists refine.
The answer you walk into the client call with.
You asked
What moved for this account since our last call?
Galton
observational
Two things worth bringing up.
- Rebuy rate on the serum line crossed 34%. Max CAC moves to $31.
- Meta's claimed revenue drifted to 2.3x what GA4 grants it.
- Talking point: a holdout to settle the Meta question.
Each client's data stays its own.
Illustrative conversation. One client at a time, never pooled.
A few agencies at a time.
We onboard a small number of agencies, and we work the first accounts with you. If your clients spend real money on Meta and Google and you're tired of defending the platforms' numbers, write to us.
hello@finchlabs.ai →